BTIG analyst Janine Stichter has maintained their neutral stance on DECK stock, giving a Hold rating yesterday.
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Janine Stichter’s rating is based on a combination of factors influencing Deckers Outdoor’s current market position and future outlook. The company is expected to report a quarter that aligns closely with previous guidance, yet there are signs of deceleration in certain areas, particularly with the HOKA brand. This deceleration, coupled with weaker direct-to-consumer trends, suggests a need to closely monitor demand and the success of new product launches.
Additionally, the company’s future guidance is anticipated to be conservative, reflecting uncertainties related to tariffs and macroeconomic conditions. The valuation of Deckers Outdoor, while slightly below its historical averages, is in line with its peers, leading to a cautious stance. Given the competitive landscape and potential for moderated growth, especially in the running market, Stichter finds it prudent to maintain a Hold rating.
In another report released yesterday, Piper Sandler also maintained a Hold rating on the stock with a $100.00 price target.
DECK’s price has also changed moderately for the past six months – from $176.290 to $127.410, which is a -27.73% drop .