In a report released today, Justin Post from Bank of America Securities reiterated a Hold rating on Booking Holdings, with a price target of $6,000.00.
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Justin Post has given his Hold rating due to a combination of factors that reflect both the strengths and challenges facing Booking Holdings. The company reported a strong third quarter with higher-than-expected bookings, revenue, and EBITDA, alongside an acceleration in U.S. room night growth. This performance suggests resilience in travel demand and effective operational execution, which are positive indicators for the company’s future performance.
However, despite these strong results, the outlook for the fourth quarter is in line with market expectations, with a slight deceleration in room night growth anticipated. Additionally, while the company has raised its revenue and EPS estimates for 2026, the potential for a rebound in the U.S. market and competitive pressures from other online travel agencies like Expedia remain considerations. Consequently, while Booking Holdings shows promise, these factors contribute to the Hold rating as the stock price approaches the set price objective.
In another report released yesterday, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $5,701.00 price target.