In a report released yesterday, Edouard Aubin from Morgan Stanley maintained a Hold rating on Birkenstock Holding plc, with a price target of $57.00.
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Edouard Aubin’s rating is based on a combination of factors surrounding Birkenstock Holding plc’s recent financial performance and market expectations. The company has reported Q4 sales slightly above consensus expectations and confirmed strong revenue growth projections for FY25, surpassing previous guidance. Despite this positive performance, the market’s expectations were already high, and the announcement did not significantly surprise investors.
Additionally, while Birkenstock’s current financial metrics, such as P/E and EV/EBIT ratios, are competitive within the lifestyle brands industry, the potential impact of foreign exchange and tariffs on future margins, particularly in FY26, introduces some uncertainty. Given these considerations, Aubin maintains a Hold rating, reflecting a balanced view of the company’s current valuation and the limited upside potential for the stock at this time.

