Monness analyst Brian White has maintained their neutral stance on GOOGL stock, giving a Hold rating today.
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Brian White has given his Hold rating due to a combination of factors that reflect both the strengths and challenges faced by Alphabet Class A. The company has demonstrated notable growth in its core areas such as Google Advertising and Google Cloud, with sales figures surpassing expectations. This growth is further supported by Alphabet’s strategic investments in AI innovations and expanding its services across new geographies, which have contributed to an optimistic outlook.
However, despite these positive developments, Brian White remains cautious due to the dynamic competitive landscape in the AI sector and broader macroeconomic uncertainties. While Alphabet is well-positioned to capitalize on digital advertising trends and cloud services, these external factors introduce a level of risk that tempers the overall enthusiasm. Consequently, the Hold rating reflects a balanced view, acknowledging the company’s potential while being mindful of the challenges ahead.
In another report released today, Rosenblatt Securities also maintained a Hold rating on the stock with a $279.00 price target.

