Morgan Stanley analyst Alexandra Straton maintained a Hold rating on Amer Sports, Inc. on September 19 and set a price target of $40.00.
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Alexandra Straton’s rating is based on a combination of factors that reflect both the strengths and challenges facing Amer Sports, Inc. While recognizing the company’s unique growth potential and margin expansion opportunities, Straton notes that these positive aspects are already largely reflected in the current stock price. The company’s advantageous tariff positioning and potential for positive earnings per share revisions this year are acknowledged, yet the muted stock price reaction suggests these factors are priced in.
Straton also highlights the need for a clearer path to positive earnings revisions in the coming years, as well as the importance of attracting a new type of investor to address the gap in Amer Sports’ shareholder base. To achieve further stock re-rating, enhanced disclosure and a cleaner execution track record are suggested as necessary steps. Given these considerations, Straton maintains a Hold rating, indicating a balanced view of the stock’s potential risks and rewards.
In another report released on September 18, Wells Fargo also maintained a Hold rating on the stock with a $35.00 price target.