Analyst Erik Woodring from Morgan Stanley maintained a Buy rating on Apple (AAPL – Research Report) and keeping the price target at $235.00.
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Erik Woodring has given his Buy rating due to a combination of factors that highlight Apple’s strategic focus on enhancing its ecosystem. Despite the WWDC 2025 event aligning with muted expectations, the emphasis on operating system design improvements and user interface unification suggests a continued commitment to refining user experience, which could strengthen Apple’s competitive edge.
Moreover, while significant advancements in AI were not showcased, the potential for future AI developments remains promising, indicating that Apple possesses the necessary components to emerge as a leader in AI. The enhancements to MacOS and iPadOS, which offer a superior experience compared to Windows, further bolster Apple’s market position. Although the sentiment around AI progress is currently subdued, the long-term prospects for Apple’s ecosystem enhancements and potential AI leadership support the Buy rating.
In another report released today, Raymond James also reiterated a Buy rating on the stock with a $230.00 price target.