According to a recent LinkedIn post from SkillCorner, the company is promoting a new Expected Possession Value, or EPV, model built on full-field tracking data. The post contrasts this approach with traditional event-based models that focus only on the player in possession, suggesting broader contextual analysis of player movement and match dynamics.
The post indicates that EPV is intended to help users evaluate player impact, differentiate between consistent contributors and so-called game-changers, and analyze where opponents create danger on the pitch. It also notes coverage across more than 150 competitions worldwide, implying a scalable data asset that could enhance SkillCorner’s value proposition to clubs, scouts, and analytics clients.
For investors, the introduction of a tracking-based EPV model may signal continued product innovation in football analytics and a shift toward more sophisticated valuation tools. If adopted by professional teams and betting or media partners, this type of model could support subscription growth, deepen customer lock-in, and strengthen SkillCorner’s competitive positioning against event-data providers.
The emphasis on full-context tracking may also highlight potential barriers to entry for rivals lacking similar datasets, which could underpin pricing power over time. However, the post does not disclose commercial terms, client wins, or monetization metrics, leaving uncertainty around the near-term financial impact and the extent of market adoption for this new analytics capability.