New updates have been reported about Perplexity (PC:PERPL)
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AI search company Perplexity has entered a significant multi-year licensing agreement with Getty Images, allowing it to integrate Getty’s images into its search and discovery tools. This move is a strategic pivot for Perplexity, which has faced allegations of content scraping and plagiarism. By formalizing its relationship with Getty, Perplexity aims to legitimize its use of stock photos and enhance its AI-powered offerings. Previously, Getty was involved in Perplexity’s Publishers’ Program, which shared ad revenue with publishers whose content appeared in search results, although this was not publicly announced until now.
The new agreement is not a traditional lump sum licensing deal, as Perplexity does not train its own foundational models, but the specifics remain undisclosed. This partnership is seen as a step towards addressing past copyright concerns, particularly following accusations from several news organizations, including a notable incident involving the Wall Street Journal. The agreement with Getty is expected to improve image display and ensure proper attribution, linking back to original sources. Perplexity’s focus on attribution aligns with its defense against copyright claims, emphasizing ‘fair use’ of publicly available facts. This development comes amid ongoing legal challenges, such as a lawsuit from Reddit over alleged data scraping. Perplexity’s collaboration with Getty underscores its commitment to ethical content use and enhancing user experience through visual storytelling.