New updates have been reported about OneTrust (PC:ONETR)
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OneTrust has been recognized as a leader in the Privacy & Consent category in Snowflake’s Modern Marketing Data Stack 2026 report. This acknowledgment highlights OneTrust’s pivotal role in responsible marketing by ensuring privacy and consent are central to customer trust and engagement. The report, which evaluates the adoption of marketing technologies by over 11,100 Snowflake customers, underscores the importance of AI, privacy, and data gravity in the evolution of Martech and Adtech.
By integrating with Snowflake’s AI Data Cloud, OneTrust automates data use and AI governance, allowing organizations to manage consent data at scale. This collaboration enables enterprises to access and share AI-ready data responsibly, setting data and AI policies that provide comprehensive visibility into data products and AI development. OneTrust’s position as a leader in this space is reinforced by its ability to help joint customers leverage these technologies effectively, thus accelerating innovation while ensuring responsible data use.