New updates have been reported about Epic Games (PC:EPCGM)
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Epic Games is set to significantly broaden its market presence through a strategic partnership with Telefónica, a leading global telecommunications provider. This collaboration will see the Epic Games Store preinstalled on new compatible Android devices across Telefónica’s network, which spans Spain, the U.K., Germany, and Latin America. This marks a pivotal moment for Epic Games, as it is the first instance of their app store being preinstalled on consumer devices, potentially reaching millions of new users.
The partnership is part of Epic’s broader strategy to challenge the dominance of Google Play and the iOS App Store by providing Android users with alternative app marketplace options. This move follows a recent legal victory for Epic Games, where a federal jury ruled against Google’s app store practices, labeling them as monopolistic. The ruling mandates Google to allow more competition on its platform, aligning with Epic’s mission to offer a competitive ecosystem for Android players. Epic’s collaboration with Telefónica, which previously introduced Direct Carrier Billing for the Epic Games Store, underscores its commitment to enhancing digital experiences and expanding its user base. This development is expected to have significant implications for Epic’s business strategy and financial performance, as it continues to work with developers to bring more games to its platform.