New updates have been reported about Discord (PC:DSCRD)
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Discord is testing a new virtual reward system called ‘Orbs’ to enhance user interaction with its interactive ads, as the company gears up for a potential IPO. This initiative allows users to earn Orbs by participating in ‘Quests,’ a feature where advertisers offer incentives for engaging with product videos or games. Users can then redeem these Orbs for exclusive digital items in Discord’s Shop, such as Nitro credits and profile enhancements. This move aims to demonstrate Discord’s capability to offer a scalable advertising platform to its partners.
Peter Sellis, Discord’s senior vice president of product, recently highlighted the success of Quests, noting that over 70 Quests achieved a 10% acceptance rate in the past year, with millions of rewards distributed. The Orbs system, currently available to a select group of users, will soon be expanded globally, and plans are underway to make Quests accessible on mobile devices by June. This strategy not only seeks to increase ad engagement but also potentially attracts non-subscribers to try Nitro by earning credits through Orbs. As Discord explores an IPO, these developments could significantly impact its business model and financial performance, positioning the company as a competitive player in the digital advertising space.