New updates have been reported about Canva (PC:CNVAX)
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Canva has unveiled a series of strategic advancements, including the launch of its proprietary design model that enhances its creative suite’s capabilities. This new model, trained on Canva’s own elements, allows for the generation of designs with editable layers and objects, offering a significant upgrade from traditional flat images. The model is versatile, supporting various formats such as social media posts, presentations, and websites. This development is part of Canva’s broader strategy to integrate sophisticated AI-driven features, as highlighted by Robert Kawalsky, Canva’s global head of product, who emphasized the importance of combining prompt-based design initiation with user-driven iteration.
In addition to the design model, Canva has rolled out updates to its AI assistant, Canva AI, which now features a chat-like interface for generating media items and is accessible across different sections of the platform. This assistant can generate 3D objects and mimic art styles, enhancing collaborative project capabilities. Furthermore, Canva is connecting its spreadsheet product with a coding tool for creating widgets, facilitating data-driven insights. The acquisition of MagicBrief earlier this year has enabled Canva to launch Canva Grow, a comprehensive marketing platform that integrates AI for asset creation and analytics. This platform allows direct ad publishing on platforms like Meta, positioning Canva as a formidable player in the marketing tech space. Additionally, Canva is enhancing its product offerings with new features such as form creation and email design, while making the pro design tool Affinity free and integrating it more closely with Canva’s ecosystem.

