Nintendo (NTDOF) came to the rescue of the video game industry in August 2025 by providing strong sales. The company’s game and hardware sales, combined with those from mobile games and contributions from Take-Two’s (TTWO) NBA 2K26, fueled an 11% year-over-year spending growth. This resulted in projected August 2025 game spending of $4.7 billion, according to data from Circana’s Mat Piscatella.
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The success of the Switch 2 and ongoing demand for Nintendo’s latest console helped it offset drops from Sony’s (SONY) PlayStation and Microsoft’s (MSFT) Xbox. Console spending was up 32% year-over-year despite a double-digit decline from PlayStation 5, Xbox Series X/S, and original Switch consoles. Additionally, Switch 2 sales are trending 77% higher than the original Switch did during its first few months on the market.
All of this points to a potential milestone that Nintendo could reach with the Switch 2. It’s possible this momentum could lead the Switch 2 to become the best-selling console in history. That’s a tall order, as Sony’s PlayStation 2 holds this position with 160.63 million units sold. However, the original Switch already came incredibly close to this number with its 153.10 million units sold. Considering Switch 2 sales are outpacing the original Switch, it’s possible it could overtake the PS2.
Nintendo Stock Movement Today
Nintendo stock was down 0.59% on Monday but remained up 34.96% year-to-date. The company’s shares have also rallied 44.5% over the past 12 months. The company’s positive performance is largely tied to how well the Switch 2 has performed since its release earlier this year.
Is Nintendo Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Nintendo is Moderate Buy, based on six Buy, three Hold, and two Sell ratings over the past three months. With that comes an average NTDOF stock price target of $94.36, representing a potential 20.53% upside for the shares.
