Streaming giant Netflix (NFLX) is reportedly preparing to bid for the global streaming rights to one UEFA Champions League match per round, according to a Wednesday report from the UK Times. The move comes as UEFA and the European Football Clubs plan to change how they sell broadcast rights for the Champions League and other European competitions, starting with the 2027–28 season. Interestingly, UEFA expects the new format to significantly boost revenue from TV deals.
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In fact, sources told the UK Times that UEFA is aiming for at least a 10% increase in annual income from club competitions from €4.4 billion to €5 billion or more. Furthermore, the global rights sale is being handled by American sports marketing agency Relevent, which is managing the process on UEFA’s behalf. This move is part of a wider strategy to modernize distribution and attract major international bidders, such as Netflix.
Relevent is also considering longer contract terms that will range from three to six years, instead of UEFA’s traditional three-year cycles. This is because the agency recently struck a six-year deal with CBS for U.S. broadcasting rights, which covers the period from 2024 to 2030 and is valued at $1.5 billion. As a result, if Netflix ends up securing a portion of the rights, it would be a major step into live sports streaming and a new revenue opportunity for both the platform and UEFA.
Is NFLX Stock a Good Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on NFLX stock based on 27 Buys, nine Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average NFLX price target of $1,403.03 per share implies 15.8% upside potential.
