Netflix (NFLX) and Spotify (SPOT) announced a partnership to stream video podcasts from Spotify Studios and The Ringer (a network acquired by Spotify in 2020). The deal comes as streaming giant Netflix is making efforts to enhance its content and win new subscribers amid intense competition.
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More on Netflix’s Deal with Spotify
Starting in early 2026, U.S. audiences will be able to watch select Spotify video podcasts on Netflix’s platform. The two companies intend to expand their partnership to additional markets. Netflix and Spotify didn’t provide any details about the financial terms of the deal, including revenue-sharing arrangements.
The curated selection of video podcasts, ranging from pop culture and lifestyle to true crime and sports, includes popular shows like The Bill Simmons Podcast, The Rewatchables, and Serial Killers.
The deal between Netflix and Spotify comes amid growing interest in video podcasts among audiences. Notably, the popularity of video podcasts has increased massively on Alphabet/Google’s (GOOGL) YouTube. According to CNBC, at this year’s Upfront advertising presentations, some companies, including Amazon’s (AMZN) Prime Video, highlighted the recent success of podcasts as content creators sign multimillion-dollar deals and gain millions of followers and views.
Overall, the move reflects Netflix’s push to expand beyond scripted series, films, and reality programming into lucrative formats, such as video podcasts.
Netflix’s Upcoming Q3 Earnings
Netflix is scheduled to announce its third-quarter earnings on October 21. Wall Street expects the company’s Q3 earnings per share (EPS) to grow by 29% year-over-year to $6.96. Meanwhile, revenue is expected to rise 17.2% to $11.51 billion.
Ahead of the Q3 earnings, Jefferies analyst James Heaney stated that he remains “favorable” on Netflix due to its strong content and impressive viewership data for July and August.
Is NFLX Stock a Good Buy?
Currently, Wall Street has a Moderate Buy consensus rating on Netflix stock based on 27 Buys, nine Holds, and one Sell recommendation. The average NFLX stock price target of $1,400.32 indicates 15.2% upside potential. NFLX stock has risen 36.4% year-to-date.
