Streaming giant Netflix (NFLX) and beer maker Anheuser-Busch InBev (BUD), or AB InBev, have entered a global partnership. The multi-year deal brings together Netflix’s popular series and AB InBev’s beer brands, such as Budweiser, Stella Artois, and Corona, in a co-marketing campaign.
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The partnership comes as Netflix continues to expand its advertising business, which now reaches over 94 million global users. For AB InBev, the deal provides the company with a global platform to promote its beers and marks a shift from traditional advertising.
Beer Meets Binge-Watching
Under this deal, AB InBev products will be integrated into Netflix’s original programming. For instance, Stella Artois beer brand will be featured in the second season of The Gentlemen, and promotional tie-ins are planned for other titles, including the Korean series Culinary Class Wars.
In return, AB InBev will offer Netflix subscription promotions, trade activations, and themed packaging tied to specific shows.
The collaboration extends beyond on-demand content to live events. AB InBev will advertise during Netflix’s 2025 live NFL Christmas Day games and will also team up for major global events like the 2027 Women’s World Cup, which will be available on the streaming service.
Is Netflix a Good Stock to Buy Right Now?
On TipRanks, NFLX stock has received a Moderate Buy consensus rating, with 25 Buys, 10 Holds, and one Sell assigned in the last three months. The average Netflix stock price target is $1,401.17, suggesting an upside potential of 14.08% from the current level.
Is BUD Stock a Good Buy?
Wall Street has a Strong Buy consensus rating on Anheuser-Busch InBev stock based on four Buy recommendations. The average BUD stock price target of $86.33 implies 47.5% upside potential.
