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Microsoft Stock Could Get a Boost as Copilot Becomes the Centerpiece of Windows AI Strategy

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Microsoft pushes Copilot deeper into Windows 11 with voice, vision, and task automation upgrades. The AI overhaul signals a consumer-focused strategy that could reignite interest in the stock after lagging rivals like Google and Meta.

Microsoft Stock Could Get a Boost as Copilot Becomes the Centerpiece of Windows AI Strategy

Microsoft (MSFT) is pushing Copilot to the front lines of consumer AI, integrating it more deeply into Windows 11 with new tools that respond to voice, understand screens, and complete real-world tasks.

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After falling behind Google (GOOGL) and Meta (META) in the race to dominate AI-driven consumer tools, Microsoft is now betting big on its own operating system. The latest updates could put Windows back at the center of the AI conversation.

Microsoft Activates Voice Commands across Windows

Microsoft has enabled voice activation for Copilot, allowing users to launch the AI assistant using the phrase “Hey Copilot.” This new opt-in feature works across all Windows 11 devices and makes the tool more accessible for hands-free use.

Moreover, the move aligns Copilot with existing voice-based platforms like Apple’s (AAPL) Siri and Amazon’s (AMZN) Alexa. Microsoft’s goal is to turn Copilot into a proactive, always-available assistant that users can access naturally throughout the day.

Microsoft Expands Copilot Vision for Global Users

The company is also rolling out its screen-reading Copilot Vision tool across all markets where Copilot is supported. This feature lets the assistant analyze what is on a user’s screen and respond to related questions.

In addition, Microsoft is testing a new interaction mode that allows users to engage with Vision using text rather than voice. This added flexibility may appeal to users who prefer more precise or discreet communication.

Microsoft Introduces Copilot Actions for Everyday Tasks

Taking Copilot beyond passive support, Microsoft has launched a new feature called Copilot Actions. This experimental tool lets the AI assistant perform real-world tasks from the desktop, such as booking restaurants or ordering groceries.

These features build on browser-based tools announced earlier this year. However, Microsoft emphasized that these agents will only access personal resources when users provide explicit permission.

Microsoft Adds Gaming Copilot to Xbox Ally Consoles

Microsoft is extending Copilot to its gaming ecosystem. A new “Gaming Copilot” tool is now embedded in Xbox Ally consoles, offering players live tips, performance feedback, and strategic recommendations.

Beyond productivity, this update shows how the company is using Copilot to support entertainment experiences. It reflects a broader vision where AI tools enhance every corner of the Microsoft user environment.

Microsoft Sharpens Its AI Vision for the Future

Microsoft is positioning these updates as a major step toward consumer-facing AI that blends into everyday life. “We think we’re on the cusp of the next evolution, which is where AI happens, not just in that chatbot, but gets naturally integrated into the hundreds of millions of experiences that people use every day,” said Yusuf Mehdi, Microsoft’s consumer chief marketing officer.

By embedding AI deeply into Windows 11, Microsoft is hoping to close the gap with more visible rivals and give users a reason to choose its platform for future AI tools. Analysts suggest this shift could reignite interest in the stock, especially as investors look for real-world use cases that justify big tech’s AI bets.

What Is the Target Price for Microsoft in 2025?

Microsoft holds a “Strong Buy” consensus from Wall Street analysts, with 33 out of 34 calling the stock a Buy in the past three months. Just one analyst rated it a Hold, and none issued a Sell rating. The average 12-month MSFT price target sits at $628.43, implying a 22.09% upside from the current price.

See more MSFT analyst ratings

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