After clocking more than 100 million users just days after its launch, Meta Platforms’ (NASDAQ:META) Threads app may be getting branded content tools from Instagram, according to Axios.
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This could mean collaborations such as paid partnerships between marketers and influencers on the Twitter rival app. While Mark Zuckerberg, the CEO of Meta has noted that monetization of the app will be on the agenda only once a billion accounts are in sight, a number of influencers, personalities as well as companies have already started using the platform.
Thanks to its interconnectivity with Instagram (users can port their accounts to Threads) Threads has a readymade user base of two billion to tap into. Evercore ISI’s Mark Mahaney has a $350 price target on Meta alongside a Buy rating. The analyst pegs revenue opportunity from threads at $8 billion which could translate into a 6% to 7% boost to Meta’s estimated bottom line in 2025.
Overall, the Street has a $305.53 consensus price target on Meta alongside a Strong Buy consensus rating. Shares of the company have already skyrocketed nearly 136% so far this year.
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