If you thought Facebook Jobs was gone forever, think again — Meta (META), Facebook’s parent company, is bringing the job search features back for small business owners. On Monday, the tech giant announced that it will introduce new features to enable young people in the U.S. to find local entry-level jobs.
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This means that Facebook users will be able to find close-by job opportunities on Facebook Marketplace, Groups, and Pages. And like previous editions, users will be able to filter out jobs using qualities such as job type, distance, and category.
“Whether you’re looking for part-time work, your first job, or people to hire, Facebook is here to help you take the next step,” the social media firm said in a blog post.
However, the job opportunities are limited to users who are adults 18 years and over. It also excludes jobs from the adult industries as well as those related to illegal activities such as hard drugs.
Meta Raises Jobs from the Dead
Facebook first started experimenting with the jobs feature in late 2016 and launched the service in 2017 in the U.S. and Canada. It subsequently expanded the service to several other countries, especially in Europe.
At its roll-out, Facebook Jobs was seen as poised to take on Microsoft’s (MSFT) LinkedIn for the share of the recruiting technology market, with its general focus on local small businesses seen as a competitive advantage.
However, in February 2023, Meta rolled back the features, with speculators suggesting that a low rate of adoption, difficulty in monetizing the features, and competition from other platforms, likely informing the move.
With the jobs feature returning, it remains to be seen whether it will survive or be shelved again. Also, the future will tell whether the features will be expanded beyond the U.S. to other countries, just as the social media company did previously.
Is Meta Stock a Good Buy Now?
Turning to Wall Street, Meta’s shares currently boasts of a Strong Buy consensus rating on TipRanks. This is based on 41 Buys and six Holds assigned by 47 Wall Street analysts over the past three months.
Furthermore, the average META price target of $876.90 suggests a 22.74% growth potential from the current level.
