Social media giant Meta Platforms (NASDAQ:META) announced its new political ad policies, which were detailed in a blog post by Nick Clegg, Meta’s President of Global Affairs. The company’s new ad policies will require a disclosure from advertisers when they use artificial intelligence (AI) to manipulate images or videos in certain political ads.
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Meta’s new rules for political ads will address digitally altered content depicting real people or events. Nick Clegg explained this further in his blog post, “This applies if the ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to depict a real person as saying or doing something they did not say or do.”
Meta will block such ads during the last week of U.S. elections, lifting restrictions after the election. The company has been severely criticized in the past for failing to curb misinformation on its platforms, especially during the 2016 U.S. presidential elections.
Is META a Buy, Sell, or Hold?
Analysts remain bullish about META stock with a Strong Buy consensus rating based on 37 Buys and one Hold. Even as META stock has surged by more than 100% year-to-date, the average META price target of $387.71 implies an upside potential of 14.4% at current levels.
