Meta Platforms (NASDAQ:META) is continuing to add interesting new features to its plethora of social media offerings. The company is planning to expand Meta Verified business to Instagram, Facebook, and WhatsApp. It introduced this feature for creators in March of this year.
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While testing will begin for businesses on Instagram and Facebook in certain countries over the coming weeks, the expansion to WhatsApp will occur in the future.
On WhatsApp, initial testing will be done with small businesses using the WhatsApp Business app and will subsequently be rolled out to businesses on the WhatsApp Business platform.
Further, subscribers will receive a verification badge and services to monitor impersonation in order to protect brands. Business subscribers on WhatsApp can also expect additional features, such as custom WhatsApp pages that can be discovered through web searches and multi-device support to ensure employees can handle customer queries.
In India, WhatsApp is also including UPI (instant payment interface in India), debit and credit card payments from other digital payment providers on the app. With 500 million users, India is a key market for WhatsApp, and Meta is working on making payments as efficient as possible on the messaging app.
Meta is also introducing Flows, enabling businesses to offer more digital services to customers without having to leave the platform. Flows is expected to become available globally via the WhatsApp Business Platform over the coming weeks.
Is Meta Stock Expected to Grow?
Overall, the Street has a consensus price target of $376.19 for Meta, accompanied by a Strong Buy consensus rating. This points to a 23% potential upside in the stock.
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