Social media behemoth Meta Platforms (NASDAQ:META) is tweaking the Horizon Worlds metaverse app in a bid to allow teenagers to use the app and retain existing users, according to the Wall Street Journal.
Going by an internal memo at Horizon, the focus remains on user retention and the app could possibly be accessible to teenagers aged 13 to 17 by next month itself.
Furthermore, Horizon is aiming to reach 1 million active users by the end of 2023 and is involving gaming studios to create new experiences and worlds in a bid to boost its user base.
In a separate development, META is also acquiring virtual reality company Within Unlimited after a federal judge put aside the FTC’s preliminary injunction request opposing the deal.
Overall, Wall Street has a consensus price target of $209.28 on META, implying a 12.48% potential upside in the stock. That’s on top of a 46.7% price run-up in the stock over the month alone.
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