Mercedes-Benz (DE:MBG) Plans North American Headquarters in Atlanta, Georgia

German automaker Mercedes-Benz (DE:MBG) has announced plans to establish its North American headquarters in Atlanta, Georgia.

The City of Atlanta has been Mercedes-Benz’s U.S. headquarters since 2018. Now, the automaker is expanding its American corporate hub to cover all of North America, adding hundreds of new jobs in the process.

The company said it will add about 500 jobs to its Georgia facility, which currently employs about 800 people. Mercedes-Benz also plans to add a new, multimillion-dollar research and development (R&D) center near Atlanta.

Shifted from Detroit

Most of the additional jobs will be shifted to Atlanta from the Detroit, Michigan area, where Mercedes-Benz is closing its financial services headquarters. Mercedes-Benz said in a press release that the headquarter expansion in Georgia will be completed by August 2026.

The move by Mercedes comes as U.S. President Donald Trump pushes for companies to relocate their operations to America. In recent years, Georgia has attracted many automakers. Porsche also has its North American headquarters near Atlanta, and electric vehicle maker Rivian (RIVN) is building a manufacturing hub in Georgia.

Is MBG Stock a Buy?

The stock of Mercedes-Benz has a consensus Moderate Buy rating among 15 Wall Street analysts. That rating is based on five Buy and 10 hold recommendations issued in the last three months. The average MBG price target of €60.37 implies 15% upside from current levels.

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