New insider activity at Helen Of Troy ( (HELE) ) has taken place on July 15, 2025.
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In a significant show of confidence, both CFO Tracy Scheuerman and CEO Brian Grass of Helen Of Troy have made substantial stock purchases. Tracy Scheuerman acquired 10,000 shares valued at $201,300, while Brian Grass also bought 10,000 shares, amounting to $214,700. These transactions highlight the leadership’s strong belief in the company’s future prospects.
Recent Updates on HELE stock
In the last 24 hours, Helen of Troy’s stock has experienced notable developments. The company’s stock price has been affected by recent earnings reports and analyst actions. Helen of Troy’s Q1 fiscal 2026 results revealed a challenging period with a significant decline in sales and substantial asset impairment charges, leading to a GAAP diluted loss per share of $19.65. This performance prompted Canaccord to downgrade the stock to Hold from Buy, citing a significant miss in Q2 expectations and continued uncertainty in stabilizing trends. The company faces pressure from weaker discretionary spending and minimal progress in offsetting tariffs. UBS also lowered its price target, maintaining a Neutral rating, due to macroeconomic uncertainties and limited conviction in the company’s return to earnings growth. Despite these challenges, the stock saw a slight after-hours increase following insider purchases by the CEO and CFO.
Spark’s Take on HELE Stock
According to Spark, TipRanks’ AI Analyst, HELE is a Neutral.
Helen Of Troy’s overall score is driven by significant financial and operational challenges, including declining revenues and profitability margins. While the company’s sustainable initiatives and certain brand performances provide minor positives, they are overshadowed by the negative earnings outlook and weak technical indicators.
To see Spark’s full report on HELE stock, click here.
More about Helen Of Troy
YTD Price Performance: -63.53%
Average Trading Volume: 868,421
Technical Sentiment Signal: Sell
Current Market Cap: $517.6M