New insider activity at American Outdoor Brands ( (AOUT) ) has taken place on September 23, 2025.
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In a notable move, President & CEO Brian Daniel Murphy and EVP, CFO & Treasurer Hugh Andrew Fulmer have both invested in American Outdoor Brands by purchasing 2,500 shares each. Murphy’s acquisition amounted to $22,075, while Fulmer’s purchase was valued at $21,925. These transactions highlight a significant show of confidence in the company’s future by its top executives.
Recent Updates on AOUT stock
American Outdoor Brands, Inc. recently reported a challenging quarter with a 28.7% decline in net sales, attributed to an acceleration of order placements by retailers into the prior quarter due to tariff-related price changes. Despite this, the company showed strong point of sale performance and successful new product launches, with innovation driving nearly 29% of net sales. Gross margin improved to 46.7% due to strategic pricing and supplier concessions. The company expanded its partnership with Major League Fishing, enhancing its brand reach. Financially, it ended the quarter with $17.8 million in cash and no debt. However, e-commerce and international sales faced significant declines, impacted by retailer purchasing adjustments and Canada-US trade relations, respectively. The company reported a GAAP EPS loss of $0.54 and an adjusted EBITDA loss of $3.1 million. Looking forward, American Outdoor Brands anticipates a 15% decline in net sales for the next quarter but remains optimistic about long-term growth through innovation and strategic partnerships.
Spark’s Take on AOUT Stock
According to Spark, TipRanks’ AI Analyst, AOUT is a Neutral.
American Outdoor Brands is facing significant financial challenges with declining revenues and persistent losses. The technical analysis indicates a bearish trend, and valuation metrics are poor with a negative P/E ratio. Despite some positive highlights from the earnings call, such as strong point of sale data and a robust financial position, the overall outlook remains weak.
To see Spark’s full report on AOUT stock, click here.
More about American Outdoor Brands
YTD Price Performance: -41.92%
Average Trading Volume: 122,680
Technical Sentiment Signal: Sell
Current Market Cap: $110.5M