New insider activity at Yum! Brands ( (YUM) ) has taken place on August 18, 2025.
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Tracy L Skeans, the Chief Operating Officer and Chief People Officer of Yum! Brands, recently sold 12,220 shares of the company’s stock. This transaction was valued at $1,811,492.
Recent Updates on YUM stock
Yum! Brands recently reported its Q2 earnings, showcasing a GAAP EPS of $1.33 and an EPS excluding special items of $1.44, reflecting a 7% year-over-year increase. The company achieved significant digital sales milestones, with a 57% digital sales mix and over $9 billion in digital system sales. Taco Bell and KFC contributed to a 4% growth in worldwide system sales, though Pizza Hut faced challenges due to strategic transitions. Yum! Brands announced Chris Turner as the new CEO, effective October 2025, and plans to expand Taco Bell’s Live Más Café beverage concept. Despite underperformance in the U.S. and Europe, the company remains optimistic about growth, driven by digital transformation and technological advancements. The company also emphasized sustainability achievements and aims for 8% core operating profit growth, leveraging AI-driven advertising and enhanced delivery integrations.
Spark’s Take on YUM Stock
According to Spark, TipRanks’ AI Analyst, YUM is a Neutral.
Yum! Brands’ overall score is driven by strong digital sales growth and strategic initiatives in AI and technology, which are expected to bolster future performance. However, financial risks due to high leverage and negative equity, along with a relatively high valuation, temper the outlook.
To see Spark’s full report on YUM stock, click here.
More about Yum! Brands
YTD Price Performance: 11.51%
Average Trading Volume: 1,985,644
Technical Sentiment Signal: Strong Buy
Current Market Cap: $41.13B