Top Columbia Sportswear Executive Makes Strategic Stock Purchase

New insider activity at Columbia Sportswear ( (COLM) ) has taken place on August 12, 2025.

Peter Bragdon, the Executive Vice President, Chief Administrative Officer, and General Counsel of Columbia Sportswear, has made a notable investment by purchasing 300 shares of the company’s stock. This transaction is valued at $14,961, reflecting his confidence in the company’s future prospects.

Recent Updates on COLM stock

Columbia Sportswear has experienced a series of price target reductions from several financial firms following its recent earnings report, which highlighted mixed performance across different markets. BofA reduced its price target due to challenges in the U.S. marketplace and increased cost pressures from tariffs, impacting the company’s earnings projections. Baird also lowered its target, reflecting a tempered outlook for the U.S. market despite international growth. UBS cited continuous challenges and tariff headwinds as factors slowing EPS growth, leading to a reduced price target. Citi’s adjustment was influenced by sluggish U.S. sales. Overall, Columbia’s strong international performance is overshadowed by domestic struggles and tariff concerns, prompting cautious outlooks from analysts.

Spark’s Take on COLM Stock

According to Spark, TipRanks’ AI Analyst, COLM is a Neutral.

Columbia Sportswear’s overall score is driven by strong financial stability and attractive valuation. However, bearish technical indicators and challenges highlighted in the earnings call, particularly in the U.S. market and tariff pressures, weigh on the score. The robust international growth and cost-saving measures provide some optimism.

To see Spark’s full report on COLM stock, click here.

More about Columbia Sportswear

YTD Price Performance: -40.63%

Average Trading Volume: 685,520

Technical Sentiment Signal: Sell

Current Market Cap: $2.71B