Director’s Strategic Stock Sale Shakes Up Columbia Sportswear!

New insider activity at Columbia Sportswear ( (COLM) ) has taken place on May 14, 2025.

Director Stephen Babson recently sold 2,776 shares of Columbia Sportswear stock, amounting to a total transaction value of $183,049.

Recent Updates on COLM stock

Columbia Sportswear has experienced several price target reductions from major financial firms due to ongoing challenges in the U.S. market and uncertainties related to tariffs. Despite exceeding Q1 expectations, the company faces significant cost increases from tariffs, which could add $40 million to $45 million to its cost of sales for 2025. This uncertainty has led to the withdrawal of full-year guidance for 2025. Analysts from BofA, TD Cowen, Stifel, and Barclays have all adjusted their price targets, citing factors such as the impact of U.S. trade policy, the company’s strategic focus on maintaining market share, and the potential for Columbia to capitalize on its financial flexibility relative to competitors. The company’s strong international performance and commitment to marketing investments provide some optimism, but the domestic market remains challenging with declining sales in emerging brands and overall demand uncertainty.

Spark’s Take on COLM Stock

According to Spark, TipRanks’ AI Analyst, COLM is a Neutral.

Columbia Sportswear demonstrates strong international sales and financial stability, yet faces significant challenges from U.S. tariffs and declining sales in emerging brands. Technical indicators suggest bearish momentum, balanced by a reasonable valuation. The overall score reflects these mixed factors, with a need to monitor cash flow and market conditions closely.

To see Spark’s full report on COLM stock, click here.

More about Columbia Sportswear

YTD Price Performance: -16.79%

Average Trading Volume: 973,095

Technical Sentiment Signal: Sell

Current Market Cap: $3.81B