New insider activity at Under Armour ( (UA) ) has taken place on August 19, 2025.
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Director Mohamed El-Erian has made a significant investment in Under Armour by purchasing 100,000 shares of the company’s stock, valued at $519,000.
Recent Updates on UA stock
Under Armour’s recent earnings call revealed a mixed performance, with notable achievements in the EMEA region and improvements in gross margin, but challenges in North America and the footwear segment. The company reported a 4% decline in revenue, impacted by a 5% decrease in North American revenue and a significant 14% drop in footwear sales, reflecting a challenging consumer demand environment. Licensing revenues grew by 12%, and SG&A expenses were reduced by 37%, driven by cost management efforts. The announcement of new tariffs is expected to add approximately $100 million in costs, further affecting profitability. Despite these challenges, Under Armour is undergoing a strategic transformation, focusing on brand health, operational simplification, and digital engagement to enhance long-term shareholder value. The company plans to reduce SKUs and materials significantly by 2025 and is adopting a new category management model to improve product execution and pricing. While the North American and APAC markets face continued challenges, Under Armour remains committed to strengthening its brand and is optimistic about future growth through strategic investments.
Spark’s Take on UA Stock
According to Spark, TipRanks’ AI Analyst, UA is a Neutral.
Under Armour’s overall stock score reflects significant financial and operational challenges, with declining revenues and profitability pressures being the most impactful factors. Technical analysis indicates bearish momentum, further weighing on the stock’s outlook. While strategic financial management and some regional successes offer a glimmer of hope, substantial hurdles remain.
To see Spark’s full report on UA stock, click here.
More about Under Armour
YTD Price Performance: -30.49%
Average Trading Volume: 3,592,635
Technical Sentiment Signal: Sell
Current Market Cap: $2.18B