Director Makes Bold Move with Major Stock Purchase in Xponential Fitness

New insider activity at Xponential Fitness ( (XPOF) ) has taken place on August 13, 2025.

Director Bruce Haase has made a significant investment in Xponential Fitness by purchasing 70,000 shares of the company’s stock. This transaction is valued at $536,200, indicating a strong vote of confidence in the company’s future prospects.

Recent Updates on XPOF stock

In the recent developments for Xponential Fitness, the company reported a mixed Q2 performance with a 12% increase in North American system-wide sales, driven by an increase in actively paying members. However, total revenue saw a slight decline of 1% due to significant drops in equipment and merchandise revenue. The company has divested its CycleBar and Rumble brands as part of a strategic focus on high-ROI brands, which has led to a reduction in projected system-wide sales. Additionally, Xponential Fitness has entered a new retail partnership with Fit Commerce, expected to enhance service offerings and reduce expenses. Despite these strategic moves, the company revised its guidance downward, reflecting the impact of brand divestitures and a more conservative outlook amidst market challenges. Analyst Joseph Altobello from Raymond James adjusted the price target, citing the company’s leading position in the boutique fitness market and growth opportunities that outweigh macroeconomic risks.

Spark’s Take on XPOF Stock

According to Spark, TipRanks’ AI Analyst, XPOF is a Neutral.

Xponential Fitness’s overall stock score reflects significant financial and technical challenges, with negative profitability and bearish market sentiment being major concerns. However, strategic initiatives and leadership changes offer potential for future improvement.

To see Spark’s full report on XPOF stock, click here.

More about Xponential Fitness

YTD Price Performance: -43.73%

Average Trading Volume: 767,498

Technical Sentiment Signal: Sell

Current Market Cap: $380.8M