BYD (BYDDY)(BYDDF), once celebrated as Tesla’s (TSLA) fiercest rival and the flagbearer of China’s electric-vehicle rise, is facing a tougher road. After overtaking Tesla in global EV deliveries earlier this year, the automaker’s streak is beginning to slow.
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The company has shed more than $20 billion in market value since May as investors turn cautious on its shrinking margins and uneven global rollout. The pullback represents a change in sentiment toward both BYD and China’s broader EV market, where regulatory pressure and economic weakness are starting to bite.
Beijing Tightens Control and Slows the Price War
After years of expansion driven by subsidies and relentless price cuts, BYD is finding that its old playbook no longer works. Chinese regulators have urged automakers to compete on technology and innovation rather than discounts. This situation is forcing BYD to scale back aggressive pricing tactics that once fueled its rise.
Domestic demand is also softening. Consumers have grown more selective as economic growth cools, and rivals such as Li Auto (LI) and NIO (NIO) are holding their ground. The result is a market where volume growth no longer guarantees profit.
Global Expansion Encounters Political and Trade Barriers
BYD’s ambitions abroad are running into resistance. The European Union is preparing higher import tariffs on Chinese-made EVs, and officials in Mexico and Brazil have raised concerns over labor and environmental practices.
In Brazil, a subcontractor tied to BYD came under fire for alleged “slavery-like conditions,” drawing criticism from local regulators and tarnishing the company’s image. Plans to establish large-scale production in Europe have also slowed as trade tensions rise and local scrutiny intensifies.
BYD’s Slower Growth Gives Tesla Breathing Room
For Tesla, BYD’s challenges may offer an unexpected opening. With its Chinese rival under pressure to protect margins and manage global compliance risks, Tesla has more room to focus on expanding its technology lead in areas like autonomous driving and next-generation battery design.
A slowdown in price cuts could help steady margins across the EV industry and give Tesla room to extend its stock gains.
Still, the key takeaway is that competition across the EV industry keeps intensifying, and even top players are learning that scale offers less protection than before.
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