Hollow Knight: Silksong, the latest game from developer Team Cherry, launched today, and the flurry of gamers heading to Valve’s Steam to purchase the title has caused problems for the PC gaming platform. Steam is regularly returning errors for customers trying to use its storefront, likely due to the influx of consumers attempting to purchase the game. This has resulted in the phrase “Steam Down” trending on Google and social media platforms.
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It makes sense that Steam’s servers would be having trouble keeping up with the demand for Hollow Knight: Silksong. It’s the most wishlisted game on the platform, showing the huge interest gamers have in it. Additionally, the purchase price of $20 is well below the industry standard, allowing more consumers to purchase the game on day one. Case in point: the game has already surpassed 240,000 concurrent players on Steam, even with the issues present today.
It’s not just Steam that’s having trouble keeping up with the demand for Hollow Knight: Silksong. Similar reports online point to problems purchasing the game on Sony’s (SONY) PlayStation Store, Microsoft’s (MSFT) Xbox Store, and Nintendo’s (NTDOY) eShop.
Where Did the Demand for Hollow Knight: Silksong Come From?
The massive interest in Hollow Knight: Silksong is due to it being a sequel to Hollow Knight. While Silksong was initially planned as a DLC for that game, it was instead fleshed out into its own title. Considering Hollow Knight was released in 2017, Team Cherry has had plenty of time to build a fanbase around its original game. It also helps that Hollow Knight has a low price point at $15 and low PC requirements, allowing it to be experienced by a large audience.
What Does This Mean for Gaming Stocks?
Game companies that operate online stores receive a portion of a game’s sales. That means Valve, Sony, Microsoft, and Nintendo are all set to benefit from the huge demand for Hollow Knight: Silksong. Looking at these stocks, Microsoft has the best consensus rating at Strong Buy, followed by Moderate Buy ratings for Sony and Nintendo.
