Alphabet-owned Google (GOOGL) will power the Los Angeles 2028 (LA28) Olympic and Paralympic Games as the official cloud and AI provider. The company has also joined LA28 as a founding partner in a deal that extends to Team USA and NBCUniversal’s U.S. coverage.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
The partnership will tap Google Cloud and its AI tools, including the Gemini model and new Search features like “AI Mode,” to support both LA28 operations and NBCUniversal’s digital broadcasts. The goal is to make it easier for fans to find event details, get real-time updates, and enjoy a more personal viewing experience.
Organizers Plan to Make Games More Connected
LA28 chairperson Casey Wasserman said the goal is to deliver “technologically advanced, engaging, and accessible Games,” adding that Google’s tools will help fans and staff navigate venues and access real-time updates.
Google marketing vice president Marvin Chow said the partnership will make the event “more personal and interactive” for viewers. As part of the tie-up, YouTube, also owned by Alphabet, will host Olympic-related videos in partnership with NBCUniversal, expanding the Games’ digital reach across platforms.
LA28 Ramps up Sponsorship Push
Google is the fifth founding partner of LA28, joining Starbucks (SBUX), Honda (HMC), Comcast (CMCSA), and Delta Air Lines (DAL). The LA28 team is targeting $800 million to $1 billion in new deals next year, which would lift total sponsorship revenue to about $2 billion. Officials said the Games remain on track to meet those goals.
The 2028 Los Angeles Games will mark the city’s third time hosting the Olympics, after 1932 and 1984, and its first Paralympics. LA28 plans to use existing venues instead of building new ones to cut costs and reduce environmental impact.
Is Google Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 30 Buys and eight Holds assigned in the past three months. The average Alphabet price target of $249.61 implies 2.04% upside potential from current levels.
Year-to-date, GOOGL stock has gained 29.7%.
