Tech giant Google (GOOGL) has introduced a range of new tools to make it easier for publishers to manage ads and monetize their content. The updates, which are rolling out across Ad Manager, AdSense, and AdMob, include a generative AI tool that helps users create custom performance reports by asking simple questions. An AI-powered chat assistant has also been added to the help centers of all three platforms to offer instant support with onboarding and troubleshooting, which can be especially helpful for smaller publishers.
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To improve ad quality, Google is launching a new AI brand safety feature that learns each publisher’s personal ad preferences based on past decisions in the Ads Review Center. This tool will identify and, soon, automatically block ads that don’t align with a publisher’s brand, thereby reducing the need to manually review. These updates are part of Google’s goal to automate time-consuming tasks so publishers can focus more on content creation.
Additionally, Google is introducing features that are designed to maximize revenue from live events and streamline direct deals. For instance, a new “CTV Live-biddable” tool will help publishers better monetize high-traffic live broadcasts by making it easier for advertisers to bid in real time. Meanwhile, a new Buyer Direct option in Ad Manager lets publishers and advertisers make direct deals with the benefits of programmatic tech, such as real-time data and easier billing. This opens the door for more efficient, large-scale partnerships.
Is Google Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 30 Buys and seven Holds assigned in the past three months. Furthermore, the average GOOGL price target of $310.14 per share implies 8.9% upside potential.
