Globant (GLOB), an information technology services and software development company, has been selected by LaLiga to drive the large-scale inclusion of artificial intelligence into the operations of one of Europe’s biggest football leagues.
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However, GLOB stock fell during early trading on Friday, exacerbating losses from the previous day.
Globant to Integrate AI Pods into LaLiga
Under the partnership, Globant will work to integrate AI Pods, its subscription-based AI models, into several areas of LaLiga’s activities, including talent development, sports performance analysis, and workflow automation, among others. Globant noted that its AI system has already been adopted at scale across industries such as aviation, banking, and entertainment.
Speaking on the memorandum of understanding signed with Globant, Javier Tebas, LaLiga’s president, noted that the arrangement will enable the league to adopt AI “in a practical and transformative way,” even as the sports organization chases “an increasingly modern, efficient, and fan-centric competition.”
Martin Umaran, one of Globant’s co-founders, further pointed out that the project will make LaLiga “the first global sports organization to adopt agentic AI models to reinvent its business.” Agentic AI acts like human agents and completes complex tasks autonomously.
Businesses Explore AI as Adoption Rises
Meanwhile, LaLiga’s AI adoption is to be arranged through Sportian, its joint venture with Globant. According to both organizations, Sportian has previously spearheaded AI-powered solutions for leagues such as the Saudi Pro League, Italy’s premier football league Lega Serie A, and North America’s Major League Rugby.
The disclosure of the new deal comes a day after Globant signed a multi-year partnership with Riot Games, the game developer owned by Chinese technology giant Tencent (TCHEY), to support its future AI exploration. The goal is to further improve Riot Games’ esports titles, including through the integration of mobile capabilities.
Across the world, businesses continue to experiment with and scale their adoption of artificial intelligence to support their operations. Such adoption has been seen in banking and finance, e-commerce and warehousing, health and medicine, and industrial manufacturing, among others.
Is Globant Stock a Buy or Sell?
On Wall Street, Globant’s shares currently have a Moderate Buy consensus rating, according to TipRanks. This is based on seven Buys and six Holds issued by 13 analysts over the past three months.
At $84.75 per share, the average GLOB price target indicates about 44% upside potential from the current trading level.
