Shares of GD Culture Group (NASDAQ:GDC) have jumped nearly 61% today after the marketing services provider launched a live-streaming eCommerce business on the social media platform TikTok. GDC conducts its operations through Shanghai Highlight Media and AI Catalysis Corp.
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TikTok is present in more than 155 markets and is expected to reach 1.8 billion monthly active users by the end of this year. Its live-streaming eCommerce feature is a disruptor in the eCommerce landscape, and AI Catalysis hopes to boost its “grids of the future portfolio” on the platform to drive growth.
AI catalysis is banking on curated product offerings, seamless delivery, and real-time interaction to resonate with consumers. Its Chairman and CEO, Mr. Xiaojian Wang, commented, “The global eCommerce paradigm is shifting. With our TikTok live-streaming initiative, GDC aspires to not only be a part of this evolution but to be a leading voice in it.”
With a focus on growth and innovation, last week, GDC unveiled rebranding initiatives. This included a new logo, a new investor relations website, and a focus on increasing its social media presence. Along with eCommerce, it also plans to expand into live-streaming interactive gaming and audio comic storytelling experiences on TikTok.
Despite today’s price gains, GDC shares still remain nearly 37% lower over the past year.
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