Galaxy Digital’s stock (GLXY) jumped 8% on Monday after the company introduced GalaxyOne, a new platform that combines crypto, stocks, and yield-bearing accounts into one service. The move signals Galaxy’s biggest push yet into consumer finance, expanding far beyond its institutional roots.
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Galaxy Moves into Retail Finance
Galaxy Digital has long been known for catering to professional and institutional investors, but the launch of GalaxyOne marks a shift toward everyday users. The app lets customers trade both cryptocurrencies and U.S. equities while earning passive income on idle cash balances.
According to the company, users can earn 4% annual returns through FDIC-insured accounts, while accredited investors can access up to 8% through the Galaxy Premium Yield program. These payouts are powered by Galaxy’s $1.1 billion institutional lending business, which supplies the liquidity behind its yield model.
Moreover, GalaxyOne is built on the technology of Fierce, a fintech platform Galaxy acquired last year. This acquisition gave the company a ready-made foundation to enter the retail market. It also allowed Galaxy to integrate regulated financial tools with its existing crypto infrastructure.
Galaxy Takes on Robinhood and Coinbase
Galaxy’s new venture puts it in direct competition with retail investing giants Robinhood (HOOD) and Coinbase (COIN), which both expanded their offerings this year. Robinhood has introduced margin trading and retirement accounts, while Coinbase has focused on staking and advanced trading tools.
In contrast, GalaxyOne aims to combine what both do best by offering a single platform for crypto trading, equity investing, and yield generation. Users can trade popular digital assets such as Bitcoin, Ethereum, and Solana alongside major U.S. stocks, all from one account.
In addition, the app allows automatic reinvestment of yields into either cash or crypto, helping users grow their holdings without manual effort. This hybrid structure gives Galaxy a distinct edge, bridging traditional and digital markets that have long operated separately.
Stock Rises as Galaxy Targets Retail Investors
Galaxy’s stock (GLXY) rose sharply in pre-market trading, extending a rally that has doubled its share price since the company’s Nasdaq debut in May. The market reaction reflects growing confidence in Galaxy’s retail strategy and the broader recovery in both equities and crypto markets.
Furthermore, the timing of the launch may be strategic. Investor interest in digital assets is returning at a time when global yields remain limited. This gives GalaxyOne a timely opportunity to offer steady returns and exposure to both traditional and crypto markets.
Robinhood (HOOD) and Coinbase (COIN) also saw minor gains of around 2% on Monday, buoyed by the same positive sentiment. However, analysts note that Galaxy’s institutional background and established lending business could give it a unique advantage as competition in the U.S. retail space intensifies.
Galaxy said this is just the beginning of its retail roadmap. The company plans to roll out business accounts, crypto staking, and additional lending products in the coming months.
Is Galaxy Digital a Good Stock to Buy Now?
Galaxy Digital stock continues to draw positive sentiment from Wall Street. Data from the past three months shows that 10 out of 11 analysts rate Galaxy Digital a Buy, with only one Hold and no Sell ratings. This brings the consensus to a “Strong Buy.”
The average 12-month GLXY price target sits at $37.35, representing a modest 3.74% downside from the current price.
