Digital Media Solutions (NYSE: DMS) stock popped 64.1% in pre-market trading on Friday as the provider of digital performance advertising solutions announced that it had received a “go private” proposal from Prism Data.
Prism Data is an investment vehicle affiliated with CEO Joseph Marinucci and COO Fernando Borghese. This proposal proposes to acquire all outstanding Class A common stock of DMS for $2.50 per share in cash.
The company stated that the proposal is under consideration and will be reviewed by its Board of Directors.
Should I Buy DMS Stock?
Wall Street analysts are cautiously optimistic on the stock with a Moderate Buy consensus rating based on two Buys.
DMS’s average price target of $4.50 implies that the stock has an upside potential of 251.6%