Trivago ((TRVG)) has held its Q3 earnings call. Read on for the main highlights of the call.
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Trivago’s recent earnings call painted a generally positive picture, with the company showcasing consistent revenue growth, strong marketing performance, and strategic AI integration. These positive developments overshadowed challenges such as foreign exchange headwinds and increased operational expenses.
Consistent Revenue Growth
Trivago reported a 13% year-over-year revenue growth, marking the third consecutive quarter of double-digit growth. This achievement is particularly notable given the major foreign exchange headwinds that the company faced, underscoring its robust financial health and strategic market positioning.
Improved Adjusted EBITDA
The company’s adjusted EBITDA improved by 18% year-over-year, reaching a better-than-expected EUR 16 million. This improvement highlights Trivago’s effective cost management and operational efficiency, contributing to its overall financial stability.
Strong Brand and Marketing Performance
Trivago experienced strong double-digit branded traffic revenue growth, significantly boosted by AI-powered campaigns and the influence of brand ambassador Jürgen Klopp. This strong marketing performance is a testament to the company’s strategic investments in brand and marketing initiatives.
Increased Profitability Expectations
Looking ahead, Trivago expects mid-teens percentage revenue growth for the full year of 2025 and a positive adjusted EBITDA of at least EUR 10 million. This optimistic outlook reflects the company’s confidence in its growth strategies and market potential.
Successful AI Integration
Trivago has successfully expanded its AI Smart search feature across key languages, enhancing user experience and conversion rates. The introduction of AI review summaries and new guest sentiment ratings further underscores the company’s commitment to leveraging technology for improved customer satisfaction.
Cash Reserves and No Long-term Debt
As of September 30, 2025, Trivago held EUR 106.3 million in cash and cash equivalents with no long-term debt. This strong cash position provides the company with financial flexibility and resilience against potential market fluctuations.
Foreign Exchange Headwinds
Despite the positive developments, Trivago faced unfavorable foreign exchange headwinds that negatively affected revenue development by approximately 4% globally. This challenge highlights the impact of external economic factors on the company’s financial performance.
Operational Expense Increase
Excluding a prior year impairment charge, operational expenses increased by EUR 17.7 million, mainly driven by increased selling and marketing expenses. This rise in operational costs reflects the company’s aggressive marketing strategies aimed at sustaining growth.
Reduced ROAS in Developed Europe
Trivago’s return on advertising spend (ROAS) in Developed Europe decreased from 151.2% in 2024 to 141.2% in 2025. This reduction indicates a need for the company to reassess its advertising strategies in this region to maintain profitability.
Forward-looking Guidance
During the Q3 2025 earnings call, Trivago reported a 13% year-over-year revenue growth, driven by strong branded traffic revenue and AI-powered campaigns. The company maintained a stable return on advertising spend, despite increased advertising expenses. Looking forward, Trivago expects mid-teens percentage revenue growth for the full year of 2025 and aims for an adjusted EBITDA of around EUR 20 million in 2026. The company remains focused on optimizing its core hotel search experience and creating value for its partners, anticipating sustained double-digit growth and profitability.
In conclusion, Trivago’s earnings call highlighted a generally positive sentiment, with consistent revenue growth and strategic advancements in AI and marketing. Despite challenges such as foreign exchange headwinds and increased operational expenses, the company remains optimistic about its future growth prospects and profitability.

