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SpringBig Holdings Acquires VICE CRM, Appoints New CEO

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SpringBig Holdings ( (SBIG) ) has provided an announcement.

On March 17, 2025, SpringBig Holdings announced the acquisition of VICE CRM, an AI-enabled performance marketing platform, and appointed its founder, Jaret Christopher, as the new Chief Executive Officer effective April 1, 2025. This strategic move is expected to enhance SpringBig’s capabilities in performance marketing, particularly in highly regulated industries, and marks a leadership transition from Jeffrey Harris, the company’s founder, to Jaret Christopher, who brings significant experience in the SaaS and cannabis markets.

More about SpringBig Holdings

SpringBig Holdings, Inc. is a market-leading software platform that provides customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. The platform primarily connects consumers with retailers and brands through SMS marketing, emails, customer feedback systems, and loyalty programs to enhance customer engagement and retention. SpringBig’s offerings include marketing automation solutions and analytics to help clients understand customer behavior and trends.

YTD Price Performance: 125.00%

Average Trading Volume: 65,549

Technical Sentiment Consensus Rating: Buy

Current Market Cap: $4.17M

For an in-depth examination of SBIG stock, go to TipRanks’ Stock Analysis page.

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