Electronic Arts (EA) released Battlefield 6 today and the game has launched with a massive player count. On Steam, the game has hit an all-time high of 741,263 players. This player count is likely to increase throughout the day as more gamers get off work and are able to experience the game’s launch day. It’s also worth noting this only counts PC players using Steam, and not those on Sony’s (SONY) PlayStation or Microsoft’s (MSFT) Xbox Series X/S consoles.
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It’s also worth pointing out that the Steam Battlefield 6 player count has surpassed what was reached during the game’s open beta two months ago. That open beta attracted a huge number of players, topping out at an all-time high of 521,079. With an additional 220,000 players during the launch event, and more expected, Battlefield 6 is shaping up to be a win for Electronic Arts.
Electronic Arts Stock Movement Today
Despite the strong performance of Battlefield 6 today, shares of EA saw very little movement. The stock experienced a minuscule gain and remains up 37.23% year-to-date and 39.66% over the past 12 months.
The lack of movement for EA stock is likely tied to an agreement it announced late last month. The company has agreed to be acquired by an investor consortium comprised of PIF, Silver Lake, and Affinity Partners. This deal valued the company at $55 billion and is set to close in EA’s Fiscal Q1 2027. With a deal to go private on the horizon, it makes sense that the company’s shares wouldn’t see much movement before being removed from the public market.
Is EA Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Electronic Arts is Hold, based on three Buy, 19 Hold, and a single Sell rating over the past three months. With that comes an average EA stock price target of $192, representing a potential 4.03% downside for the share. Investors will note EA received a slew of downgrades after it announced the deal to go private.
