eBay’s Website Traffic Trend Reflects a Declining Trend
TipRanks’ Website Traffic Tool, which uses data from SEMrush Holdings (SEMR), the world’s biggest website usage monitoring service, offers insight into eBay’s performance this quarter.
According to the tool, the number of visits to eBay.com was down 3.79% quarter-over-quarter.
Meanwhile, the eBay website recorded a 12.77% monthly fall in global visits in June, compared to the same period last year. Also, year-to-date, eBay website traffic decreased by 18.52%, compared to the previous year.
Consequently, the company’s declining website traffic indicates weak results for the second quarter.
Company Guidance for Q2
For the second quarter, eBay expects to report revenues from $2.35 billion to $2.40 billion. The consensus estimate for the same is pegged at $2.36 billion.
Meanwhile, the company expects EPS to come in the range of $0.87 and $0.97. The consensus estimate for EPS in the second quarter stands at $0.89.
Overall, the consensus among analysts for eBay stock is a Hold based on eight Buys, 14 Holds, and two Sells. The EBAY average price target of $53.24 implies an upside potential of 9.9% from current levels. Shares have declined 27.8% over the past year.
The declining traffic on eBay’s website indicates that the company could report disappointing results in the upcoming second quarter. With macro-economic headwinds in the form of high inflation and an impending recession, eBay is witnessing a demand slowdown. Consequently, this is putting pressure on the company’s operations.
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