Growth platform AppLovin (NASDAQ:APP) is launching an NFT marketplace in app stores to enable the integration of non-fungible tokens (NFTs) into mobile games. The move will help mobile game developers boost engagement as well as revenue.
With this marketplace, users can buy, sell or trade NFTs and convert earnings into cash.
Is APP a Good Stock to Buy?
While AppLovin Stock has declined nearly 71.2% over the past year, analysts remain Bullish, with a Strong Buy consensus rating backed by 12 unanimous Buys for the stock.
Further, the average APP price target of $56.50 implies a mouth-watering upside potential of 173.34% for the stock.