Growth platform AppLovin (NASDAQ:APP) is launching an NFT marketplace in app stores to enable the integration of non-fungible tokens (NFTs) into mobile games. The move will help mobile game developers boost engagement as well as revenue.
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With this marketplace, users can buy, sell or trade NFTs and convert earnings into cash.
Is APP a Good Stock to Buy?
While AppLovin Stock has declined nearly 71.2% over the past year, analysts remain Bullish, with a Strong Buy consensus rating backed by 12 unanimous Buys for the stock.
Further, the average APP price target of $56.50 implies a mouth-watering upside potential of 173.34% for the stock.