Apple (NASDAQ:AAPL) removed its senior executive Tony Blevins from management after a TikTok video of him speaking derogatorily about women went viral. Following the removal from his post, Blevins resigned after serving Apple for 22 years, as reported by Bloomberg on Thursday.
When asked what he does for a living in a video by influencer Daniel Mac, Blevins jokingly made a crude remark objectifying women. This response garnered over a million views and likes. However, things started going downhill for Blevins when Apple employees who came across the video flagged the video to the company’s HR.
After a thorough investigation, six directly reporting executives and hundreds of indirect employees were removed from Blevins’ management. Following the demotion, Blevins confirmed his resignation from Apple.
Blevins, who was the vice president of Apple’s procurement department, is said to have been one of the most important employees. He was also the main negotiator behind key deals, including those with Globalstar (NYSE American:GSAT), Qualcomm (NASDAQ:QCOM), and Intel (NASDAQ:INTC).
Is Apple a Buy or Sell Now?
Wall Street is bullish on Apple stock, as reflected in the Strong Buy consensus rating based on 22 Buys, four holds, and one Sell. The average price target for AAPL stock is $182.89, implying an upside potential of 28.4%.