Apple (AAPL) is reorganizing its leadership as Chief Operating Officer Jeff Williams prepares to retire later this year, Bloomberg reported. Eddy Cue, who heads Apple’s Services division, will now oversee the company’s health and fitness teams, a move aimed at supporting the launch of Health+, Apple’s next major subscription service.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Apple Unites Health and Fitness under Eddy Cue’s Leadership
Cue will now oversee Sumbul Desai, who leads Apple’s health team, and Jay Blahnik, who runs the fitness group. Both will report to Cue as Apple combines its health and fitness work under one division. The change shows Apple’s aim to make these areas a bigger part of its growing Services business.
Apple also plans to launch Health+ in 2026, a new subscription service with an AI health coach that gives users tips on diet, sleep, and exercise. The move reflects Apple’s effort to link its devices, like the iPhone and Apple Watch, with steady income from digital services.
Other Leaders Step Up
Meanwhile, Craig Federighi, Apple’s software chief, will now oversee watchOS, adding to his work on Siri and visionOS. John Ternus, who leads hardware, will take full control of Apple Watch hardware, a product that Jeff Williams helped launch ten years ago.
Williams, Apple’s COO since 2015, managed the company’s operations, supply chain, and product design. His duties are now being passed on to Sabih Khan, Apple’s new operations head.
With these changes, Apple seems to put more focus on health tech, AI, and digital services.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 19 Buys, 13 Holds, and three Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $255.57 per share implies 0.60% upside potential.
