Apple (AAPL) is expected to introduce several new products later this week, including updated versions of the iPad Pro and MacBook Pro, which will both be powered by the new M5 chip. According to Bloomberg’s Mark Gurman, the company will announce these devices online rather than through a live event, unlike the recent iPhone 17 launch. Along with the iPad and MacBook, Apple is also preparing to release the second-generation Vision Pro headset.
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Gurman reports that both the M5 iPad Pro and the updated Vision Pro have already entered mass production, thereby indicating that their release dates are close. The new MacBook Pro is also expected this week, but only in the standard M5 version. More advanced models using the M5 Pro and M5 Max chips are still in development and may not be available until early 2026 due to limited supply.
Apple also has several other devices in the works, though they likely won’t be unveiled this week. These include an updated AirTag, a new HomePod mini, and a refreshed Apple TV. For early 2026, Apple is reportedly planning to launch an M5-powered MacBook Air, a refreshed iPad Air, two new external displays, and the iPhone 17e.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 20 Buys, 13 Holds, and three Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $255.91 per share implies 2.8% upside potential.
