(AAPL) stock has fallen 8.3% over the past week but is roughly flat over the last month, edging up 0.1%. Over the past year, however, Apple has delivered a strong 53.2% gain, reflecting solid investor confidence in the tech giant’s long-term story despite recent volatility.
Wall Street’s analysts are moderately bullish, with a 12‑month consensus price target of $332.82 versus a last closing price of $308.91. This ModerateBuy stance implies room for further upside as analysts expect Apple’s ecosystem and new initiatives to keep driving growth.
Top-ranked analyst Wamsi Mohan of BofA reiterated his Buy rating on Apple and set a price objective of $380, signaling a meaningfully higher target than the broader Street. His call, made on July 31, 2026, suggests confidence in Apple’s ability to monetize hardware more effectively over time.
Mohan’s report focuses on the newly announced Apple Upgrade program in the U.S., a hardware-leasing platform spanning iPhone, Apple Watch, Mac and iPad, supported by Klarna. He believes this evolution of Apple’s existing trade‑in and financing options can lower affordability barriers, accelerate upgrade cycles and strengthen direct engagement with customers.
By combining monthly lease payments with the residual value of returned devices, Apple Upgrade could turn each product cycle into a more predictable, recurring revenue stream. Mohan argues this model helps Apple gain greater control over the customer lifecycle, from product mix to accessories, reinforcing the company’s ecosystem and supporting his bullish stance.
This N‑star analyst ranks 21 out of 12,359 on TipRanks, with a 63.60% success rate and an impressive 46.40% average return per rating, giving extra weight to his positive view on Apple. Never miss a stock rating. Find all the latest ratings on TipRanks’ Top Wall Street Analysts page.