Amazon (AMZN) is taking full advantage of Apple (AAPL) losing its court case against Epic Games over the restrictions on in-app purchases. This led to the addition of a “Get Book” button in its Kindle app, allowing the purchase of books directly through the iOS version of the app. This wasn’t possible before due to Apple’s restrictions.
Granted, Amazon may not get to keep this button forever. Apple has already appealed the court’s decision as it attempts to retain stricter control over its app ecosystem. That’s despite it being ordered to lessen those restrictions via a court order in 2021. This resulted in Fortnite developer Epic Games reviving the case against Apple after it failed to do so.
Apple’s resilience against the court case has earned it the ire of U.S. District Judge Yvonne Gonzalez Rogers, who has referred Apple and one of its executives to federal prosecutors for a potential criminal contempt investigation.
Other Apps Follow Amazon’s Lead
It’s not just Amazon that has taken advantage of the newest App Store change. Many other companies are updating their apps to allow in-app purchases without being required to pay fees of nearly 30% to the tech giant.
One such example is Spotify (SPOT), which is now able to show subscription prices in the app and direct U.S. users to payment options. Epic Games founder and CEO Tim Sweeney also confirmed that Fortnite will return to the App Store after years of absence.
AMZN vs. AAPL Stock: Which Is the Better Investment?
Turning to Wall Street, Amazon appears to offer the better investment potential to traders. It has a consensus Strong Buy rating and a potential 30.58% upside with its $241.59 average price target. For comparison, Apple has a consensus Moderate Buy rating and possible 15.28% upside with a $228.84 average price target.
