Broker/Dealer

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A finance broker, or a dealer, is an entity that serves as an intermediary in negotiations or transactions.

Usually, a broker is a person or a firm who buys and sells securities to customers, often for a fee or commission.

A broker is essentially a salesman, and can be perceived similarly to the way a store acts as a middleman between shoppers and the companies which produce the goods the store sells.

In the same respect, a broker acts as a middleman between the securities that trade on the market, and the investors who purchase these securities.