Brand ImprovementTilray has the potential to enhance sales and margins of U.S. craft beer brands with more robust marketing strategies and by taking production in-house.
Operational EfficiencyTilray is seeing significant margin benefits by internalizing production, evidenced by an increase in gross margins from 21% to 26%.
Product And Marketing StrategyThe introduction of variety packs, new brand extensions, and a strategic sponsorship with the University of Florida for the Shock Top brand are fresh initiatives poised to stimulate growth in Tilray's beverage segment.